OPERATIVE AND FINALIZED SPACES
aimed at reconstructing collective imaginaries and consumption practices, in order to optimize the positioning and insight in relation to:
TARGET: representation, emotional and rational engagement, strategies for building attention, social discourses, aspirational and projection models
TREND: communicative and discursive trends, relationship between codes/languages and position/values
MAIN THEMES: semantic and narrative objects, stories, archetypes, social models and relational practices
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